I have been fortunate enough to work in three of the most vibrant (and chaotic) cities on the planet: New York, London and Madrid. Along the way, I have collaborated with global and local brands such as BMW, Volkswagen, Pernod Ricard, Stella Artois, Atlético de Madrid, Banco Sabadell, BBVA and Airbnb, among many others.

I am passionate about coming up with ideas that work across all channels and formats. I believe in solid, relevant and well-executed concepts; ideas that can be adapted to any platform without losing their strength or personality.

My work has been recognised at leading festivals such as Cannes Lions, D&AD and C de C. This encourages me to continue searching for ideas that not only stand out creatively, but also connect with people in an authentic and effective way.

I like to work from a clear strategic vision, pay attention to detail and surround myself with talented and cheerful teams. All with one goal in mind: to prevent people from clicking ‘skip ad’ too quickly.