In the Marvel Universe, the Avengers are the titular heroes. But in the latest cinema release, they are nowhere to be seen. And so, it falls to the Thunderbolts* to become the new heroes.

This is something that also happens in football every match day. That's why, for the launch of this film, we went against the grain of other brands. Instead of calling on undisputed stars such as Lamine, Mbappé or Nico, we championed the forgotten heroes: the substitutes.

We turned their most iconic elements into our medium: bibs, benches and screens during the substitution. This is how we started a conversation about the importance of a stigmatised figure in the world of football.

Because not all heroes wear capes, some wear bibs.

**MORE CONTENT COMING SOON**